ICC Women’s T20 World Cup ‘Catch The Spirit’ Launches – Featuring The Recreational Game Community

Today, the ECB and ICC launched their Catch the Spirit TV advert ahead of the ICC Women’s T20 World Cup 2026. The campaign celebrates our world class athletes and shows how cricket will be taking over daily life come the World Cup next summer!  

But what makes this advert extra special, is that you may spot some of your teammates catching the spirit, as we had 30 of our very own recreational players and volunteers take part. It’s available to view here and we’d love for you to re-post it from the ECB YouTube channel now to share it with your teams, friends and family!  

There will be more ways for cricket clubs to catch the spirit. Clubs that want to express interested in becoming a supporter of the ICC Women’s T20 World Cup 2026, are invited to complete the short form below.

This could include hosting club watch parties, as well as accessing volunteering and leadership opportunities, women’s and girls’ club development resources, and money-can’t-buy experiences as we get closer to the tournament.  

If you haven’t already snapped tickets up in the ballot phase, they are on general sale now. With nine months to go, now is the time to secure your seat and catch the spirit!   

If you’d like to show your support and promote the campaign on your club’s social channels, then a host of marketing assets are available to download from this Resource Hub Collection.

ENDS
18th September 2025