Metro Bank ‘This Feels Different’ Campaign

Wednesday 3 June was the launch of Metro Bank’s This Feels Different campaign, which saw the hero creative of Nat Sciver-Brunt, Lauren Bell and Sophia Dunkley up on the iconic big screens of Piccadilly Lights.

To celebrate the campaign, we held a special event at BAFTA with guests from the world of women’s sport, the three players, and a panel discussion on why this summer feels different, hosted by Isa Guha.  

This is, as far as we know, the first time an England cricketer has featured on Piccadilly Lights, forming a major part of Metro Bank’s largest partnership campaign yet. This hero imagery has also appeared across other iconic out‑of‑home sites around the UK. Metro Bank activated at the England IT20 series vs India too, capturing fan ‘good luck’ messages that will be brought together in a special video and shared with the players during this landmark summer for women’s cricket.  

You can also be part of #ThisFeelsDifferent – just upload your best good luck message for the England women’s cricket team to Instagram, tag @Metro_Bank and use #ThisFeelsDifferent. The best messages will be shown to the players and you could also win a signed cricket bat!